NEETA LULLA (BEST FASHION DESIGNER)

                                                            NEETA LULLA 
                      (Fashion Stylist and Costume Designer)



Women's empowerment simply means that women of our society have to give strength and authority. To give rights to women, we have to bring many changes in our society and both women and men have to be given equal status. The day in our society both women and men will start getting equal status is the day a new era in our society will start and that era will be the era of development. And here, the woman is considered to be a service to the husband and a householder. Until we empower all the women of our society completely, only then our country will develop. Our nation's father Mahatma Gandhi has said that unless all the women and men of our country work together, our country will not develop completely. It is also very important for women's empowerment that we should pay attention to women's studies as well. Until we will not teach women in our society, women empowerment will never happen. When there is power in a woman, she can bring change into the society.

Neeta Lulla is a fashion stylist and costume designer who has been a leading fashion designer since 1985 and has served in up to 300 Bollywood films. She has been associated with several A-listers like veteran actresses Madhuri Dixit and Aishwarya Rai as she designed their costumes for Devdas (2002), a Bollywood film which had set a unique fashion trend in India. Her first major client was Varuna Jani, a jewellery designer. She has focused completely to clients’ base from Bollywood industry. She also designed costume for Sapna, a prominent actress in South India. Then, she also designed for Sridevi and Salma Agha.



Neeta is a workaholic. She started from scratch and now rules the skies on her own. She has become an iconic name in fashion world and adorned hundreds of movies and got international fame. But her story is truly breathtaking and inspiring just like her designs.

Her story is inspirational for those who don’t have resources, ambition, or proper career planning. She is the perfect example of great transformation when opportunity strikes. She is known for great passion for her work. Now, she is every actress’s favorite.

She was born in a middle class family in Hyderabad. Her father was a businessman and her childhood was happy. Every month, her family used to visit Mumbai several times. Her studies were affected due to these visits. She was more fun loving and loves to watch films.

Her family had belief that girls are not meant to work outside.
Not many fans know that she got married to a psychiatrist when she was 16 and her husband was 11 years older to her. Just to avoid further studies, she married to him. But her plan didn’t work as her in-laws also forced her to study and make career. Now, she had just two options – either to start tailoring or cooking. So, she developed a lot of interest in fashion and styling. She got her bi-monthly fashion magazines when she was at young anger. So, she made decision to enroll a course of garment manufacturing and pattern making in SNDT, Mumbai.

Although her husband Shyam Lulla was supportive, she decided to become independent. She had integrity to do something more than ordinary. Definitely it took much time to arrange money herself. But she decided to stick to ethics. This is how a legend was born.

She added that she cannot work in specific parameters, excluding films. She always wants to do something different. She hates boredom. She started to collect money by making egg sandwiches and had enough savings to get the first sewing machine from her income. She started with just one tailor with Rs. 500. Gradually, she increased the numbers.

Neeta Lulla is a fashion designer who used to sell sandwiches so she could collect funds for her first sewing machine and to hire a tailor. Today, she leads the staff of 250 employees. She worked in more than 300 films and is the winner of four National Awards. Hence, she is the only designer who rose to such prominence. Working without thinking of time, hours of brainstorming, and giving priority to work over anything else literally paid her off and made her an iconic figure from an ordinary woman.

Her 2016 collection "#SheIsMe" simultaneously communicated both gentleness and resilience in the face of abuse. The collections debut at Lakme Fashion Week included a dance recital that spoke against women abuse. Later in her career, Lulla opened The Whistling Wood International Neeta School of Fashion in her home city of Mumbai. The institute offers a selection of courses in fashion, merchandising and online marketing. The school is currently owned by Subash Ghai who has worked with Lulla on several films.

She got so many awards like:-

  • National Film Award for Best Costume Design 2012 for Balgandharva
  • National Film Award for Best Costume Design 2009 for Jodhaa Akbar.
  • IIFA Best Costume Design Award 2009 for Jodhaa Akbar.
  • Kingfisher Fashion Award 2005 for Contribution to Fashion
  • Bollywood Movie Award – Best Costume Designer 2003 for Devdas.
  • Zee Cine Award for Best Costume Designer 2003 for Devdas.
  • National Film Award for Best Costume Design 2002 for Devdas.
  • Bollywood Movie Award – Best Costume Designer 2001 for Mission Kashmir.
  • IIFA Best Costume Design Award 2000 for Taal.

She also has an advice to wannabe fashion designers and her fans, “Education always helps to polish your talent. It shouldn’t let you down. You should focus on your technical skills and key strengths."

websitehttp://www.neetalulla.com/

National Award For Best Costume: 

Film Devdas:
 https://en.wikipedia.org/wiki/National_Film_Award_for_Best_Costume_Design

Film Jodha Akbar:
https://en.wikipedia.org/wiki/National_Film_Award_for_Best_Costume_Design

Film Balgandharva:
https://en.wikipedia.org/wiki/National_Film_Award_for_Best_Costume_Design


Thank You....

Article Written by,

Ms. Mamta Bhanushali
First year
Fashion Design Department
Envisage Institute Of Design









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